Collagen is the most important protein produced by the human body. It is the most abundant component of the extracellular matrix constituting 75% of skin’s dry weight.

Collagen loss in the body starts at 18–29 years of age. After 40, the human body can lose around 1% per year, and at around 80, collagen production in the body can decrease 75% overall in comparison to that of young adults. In addition, other lifestyle factors such as a deficient diet, smoking and alcohol, further accelerate this process.

Over time this leads to signs of aging such as fine lines and wrinkles. By taking collagen supplementation, we can replace and slow down this loss of collagen from the skin.

Our Absolute Renewal collagen supplement plays a role for everyone. If you are in your late 20s or early 30s, collagen will help delay the appearance of aging effects. If you are in your late 30s, 40s or more, collagen supplementation will help repair your skin.

While we recognize that everyone’s needs and wellness goals are different, our products have been formulated keeping in mind the recommended doses needed for efficacy (such as 1 serving or 10g of collagen daily) and the RDA assigned (for the vitamins) for healthy adults.

Studies indicate that supplementation from 1 to 3 months shows a significant improvement in skin hydration, wrinkling, firmness and elasticity. The more long-term you consume, the more pronounced the effects will be.

Marine fish collagen has been found to be rich in type I collagen, has a very good safety profile and high bioactivity and bioavailability. Unlike collagen of animal origin, collagen obtained from marine sources is more easily absorbed, has low molecular weight and is preferable due to low inflammatory reactions and low number of contaminants. Our marine collagen contains type I and III, which are both needed and found for skin health.

Also, keeping in mind Indian diet sensibilities, we have considered the alternate source to bovine, that is marine collagen.

If you’re a vegetarian, our collagen supplement is not for you as it’s derived from fish. While you can get collagen from vegetarian sources such as green leafy vegetables and seeds (chia / sunflower / pumpkin), these are not very high in collagen content, and you would need to consume very high proportions.

Studies have shown that collagen is generally safe and there are no side effects of collagen treatment, even when consumed upto 6 months.

Vitamins such as A, C and E are substances that combat skin ageing and contribute to a younger-looking face with a healthy appearance. Along with the ability to provide a range of useful skin roles, they are powerful antioxidants that nourish the skin from outside.

To ensure you get the best of both collagen and these rich nutrients, as well as ensure convenience (you don’t have to mix and match multiple supplements!), we have vitamins in the formula.

No. Our collagen supplement is formulated keeping in mind Indian skin issues and dietary norms. It is safe to incorporate as part of your daily regime.

No. The ingredients used do not have any side effects such as weight gain. Additionally, our collagen supplement is sugar free.

Yes. If you are intermittent fasting we recommend taking the formula along with food.

Our range is designed for adults only. Please consult your healthcare professional if you are pregnant or nursing, taking medication or other supplements, or have an existing medical condition. Please keep this product out of reach of children.

Yes. Our products are suitable for men as well, and designed to meet their dietary nutritional requirements.